Why should we use SEO services | Hiring SEO consultant is worth or not

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.

Things You Should Aware of before spending on SEO service

Be suspicious of the following promises:

• Guarantees. SEO services cannot guarantee #1 rank this is due to the search engines constantly change their techniques and algorithm.
• Instant results. Some SEO tactics can get "instant results" by buying fake traffic or illegal link building. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
• #1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. But, it's not something that a firm can promise to hand over to you.
• Shady link building services. Link building is a crucial part of SEO. You can't have a highly-ranked site without inbound links. But there's a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

Things you should know about SEO

• SEO takes time. Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. In SEW's Mark Jackson wrote, "The real value of SEO efforts are, generally, not realized in the first month(s) of the effort." It's true. SEOs don't wave a magic wand and get instant results. Instead, they perform extensive operations that will produce results months down the road.
• SEO changes, and your rankings will change, too. The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. One-and-done SEO tricks simply don't work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.
• Not all SEO services are created equal. Again, SEO isn't about shopping around for the lowest prices. It's about finding the finest agency you can. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
• SEO is important. Do it. The point of your website is to increase and/or improve your business. Unless people are finding your website, it's not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
• Hiring an SEO agency is best. You may be thinking, "Can't I just do this SEO thing on my own?" A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Even an employee who "knows a lot about SEO," will be hard-pressed to deliver the level of services and excellence found in a SEO agency. You'll rarely come out on top if you try to go it alone, and you'll never get the same level of ROI that you would with a competent SEO agency.

Before hiring a SEO service you must be educated to SEO and familiar with how search engine works. Start with reading webmaster guidelines and know about crawling, indexing and serving to web.

What is search engine optimization | Learning SEO for 2015

What is SEO

SEO stands for “search engine optimization.” SEO is about optimizing site to get listed in search results of search engines. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

For getting mass traffic to your business it is necessary for your blog or website to be ranked higher in search engines listing so more and more people can reach it through searching using keywords. To get your site listed on top page in search results, SEO should be done, in which search engine policies should be maintained by site owners.

Factors that affect search engine rankings are

  • Content quality
  • Backlinks (external or internal)
  • Content management or architecture
  • Meta tags
  • Site performance or user interface

Cheap tricks must not be used to get traffic to your site, this will surely disrepute your site such as keyword stuffing, hidden keywords, fake traffic, advertising on sites with banned content and poor link building such as purchased links. Backlinks should be natural and from site with higher page ranks.

For being a better SEO you must read Google SEO Starter Guide

How to optimize or write description tag for search engines

What is a Meta Description?

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click.

Writing meta description for SEO

Write Compelling Ad Copy
The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries.

Recommended Length
Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.

Avoid Duplicate Meta Description Tags
As with title tags, it is important that meta descriptions on each page be unique. One way to combat duplicate meta descriptions is to create a dynamic and programmatic way to make unique meta descriptions for automated pages.

Not a Google Ranking Factor
Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. Google uses meta descriptions to return results when searchers use advanced search operators to match meta tag content, as well as to pull preview snippets on search result pages, but it's important to note that meta descriptions do not to influence Google's ranking algorithms for normal web search.

Quotes Cut Off Descriptions
Any time quotes are used in a meta description, Google cuts off the description. To prevent meta descriptions from being cut off, it's best to remove all non-alphanumeric characters from meta descriptions. If quotation marks are important in your meta description, you can change them to single quotes rather than double quotes to prevent truncation.

Meta Description Should Include a Call to Action
Now comes the fun part…
Remember, your title tags and meta descriptions aren’t just fields that you’re optimizing in the hopes of receiving some nebulous SEO boost. Instead, these fields form your snippet in the natural search results, which means that they must be written to be as compelling as possible!
Imagine encountering the two following snippets in the SERPs:

“How to Build Links in 2013

This article talks about link building techniques that will work well in 2013, including email link prospecting, social media marketing and content marketing.”


“31 Ways to Easily Attract Backlinks in 2013

Are you using dated link building practices that could be harming your brand? Find out how to effortlessly
build links using these 2013-approved techniques.”

I probably don’t even need to ask which of these articles you’d rather read, right?
In a way, writing good meta descriptions draws on the principles of copywriting as much as it does SEO best practices. This can take practice, but the reward is a higher click-through rate, increased natural search traffic to your website and potentially higher SERPs rankings if—as some SEO experts believe—it’s true that your overall CTR contributes in some small way to your snippet’s placement in the natural search listings.

If you aren’t yet an expert copywriter, consider the following guidelines when it comes to crafting your title tags and meta descriptions:
• Add a call to action. Asking people to do something (as in the case of “Find out how” in the example above) often results in readers taking the action you’ve requested. Other possible calls to action for your meta descriptions include “Discover how,” “Read more about,” “Click here,” or other related variation.
• Use cliffhangers. The first meta description show above gives everything away, that is, there’s no real reason for the reader to click through to read the article, as its content is given away by the snippet. Instead, use cliffhangers in your meta descriptions to encourage viewers to click through for the full story.
• Write your tags for yourself. Once you’ve come up with a possible meta tag, ask yourself, “Would I click through based on this information?” If your tags don’t yet seem compelling, rewrite them until you come up with something more enticing.

Don’t forget, you can always test out and refine the effectiveness of your meta tag content by changing the information stored in these web page fields periodically. If you notice a spike in natural search traffic upon making a change, it’s possible that you’ve hit on a winning combination of meta tag text.

How to optimize or write title tag for search engines

What is a Title Tag?

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.
Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.
Write title tags for humans; format them for search engines.
NOTE: Every experienced SEO has their own unique methods to doing this, so I'm going to give you best practices along with some of my methods. However, there are a million ways to write a title tag.

What Does the Title Tag Look Like?
The title tag looks like this in your HTML code:
<title>Important Words Go Here </title>

REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

What to follow for writing title to make it search engines friendly

When you're writing your title tag what do you need to know? Here's a quick checklist with some tips on how to write optimized title tags:
·         Length: Title tags should be a maximum of 70 characters long, including spaces.
·         Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you're working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
·         Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
·         Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
·         Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn't valid for all sites.
·         DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
·         Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be:
About | Important Keywords | Company Name
Important Keywords | About Us | Company Name
Avoid using stop words
Stop words are words that carry little to no keyword value. Your best keywords are, grammatically speaking, nouns and verbs, with adjectives in close support. But function wordsare your stop words, which consist of:
·         articles (such as “the”, “an” and “a”)
·         auxiliary verbs (such as “am”, “is”, and “can”)
·         conjunctions (such as “and”, “or”, “but” and “while”)
·         particles (such as “if”, “then”, and “thus”)
·         prepositions (such as “of”, “that”, “on” and “for”)
·         pronouns (such as “he”, “we”, “which” and “her”)
·         and more

Keyword Stuffed Title Tags

You've probably come across badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offense when it comes to title tags.
Say your site is trying to rank for Blue Bells and Yellow Bells. Many times you will see the main keyword repeated multiple times across the title tag. It might appear like this:
Blue Bells, Yellow Bells, All Types of Bells | Bells Bells and More |
This is bad title tag writing. You don't need to repeatedly write the keyword. Google especially can pick up the keywords like your eyes can read them, so you would best to rewrite this as
Blue & Yellow Bells | Doorbells |
We removed the extra words, combined the products (if possible you would split these products to separate pages, a blue and a yellow, but this isn't always feasible or desirable) and added a category keyword which would appear in the middle of the title tag on all doorbell related page titles, then end it with the domain name (again this is for branding purposes – there are also good reasons to not do this, it depends on the SEO).
Now our title tag is short, sweet, simple, and to the point. We have also categorized it and added in branding for good measure.
We also took out the word "and" and replaced it with an ampersand (&) so that you don't accidentally relate the two items and make Google think you want people who are looking for Blue AND Yellow Bells.

How to remove attribution 'Powered By Blogger' from blogger

1.  You will want to go to your ‘Template’ page and click on ‘Edit HTML’.

2.  Hit Ctl F to bring up a search box.  Paste this into the search box:  ]]></b:skin>
Now you will paste this code:  #Attribution1 {display: none;}
directly above ]]></b:skin> so it looks like the following

3.  Save and you blog will now have the powered by blogger attribution removed!

How to change the format and text of "Newer Posts" and "Older Posts" from blog

Changing the way that these links look is very similar, you just add the same codes, except instead of 
display: none;
use the CSS element for the effect you want.   For example, to make the text bigger and bold, you might use rules like
font-size: 150%;
font-weight: bold;

You need to put these commands inside the curly brackets, where the display: none; is now - make sure that each component has a semi-colon at the end of it.   It makes the code easier to read if each component is on a new line, but this isn't necessary.

Another option is to swap the "float" commands around to put "older posts" on the left and "newer posts" on the right (I've never quite understood why they were the other way around).

You can also use background images and colours, with elements like:
background-image:url('URL OF YOUR IMAGE');

f you want to change the text values - either to different words, or by replacing them totally with pictures, you need to accept the disadvantages of editing your template.   If this is ok, and you you want to proceed then: 

1  Edit your template in the usual way

2  Turn the Expand Widgets checkbox to ON (ie ticked)

3  Replace the existing links:

  • To replace the "newer posts" link, find <data:newerPageTitle/>  in your template, and replace it with whatever text you want.   
  • To replace the "older posts" link, find <data:olderPageTitle/>  in your template, and replace it with whatever text you want.   
  • To replace the "home" link, find <data:homeMsg/>  in your template, and replace it with whatever text you want.   

In each case, the code you are replacing will be inside some other code, like this:
  <span id='blog-pager-newer-link'>
      <a class='blog-pager-newer-link' expr:href='data:newerPageUrl' expr:id='data:widget.instanceId + &quot;_blog-pager-newer-link&quot;' expr:title='data:newerPageTitle'><data:newerPageTitle/></a>
Make sure that you only replace exactly the code listed above, including the < and >'s.   The other code around sets up the links to the actual older or newer posts, and you don't want to change this.

Also, if you want to use a picture instead, replace it with <img alt='...' border='0' src='THE URL OF YOUR PICTURE'/> - of course with the right picture URL put in.  

How to remove "Newer Posts" and "Older Posts" from blog in Blogger

To totally remove these links from the blog posts, you just add some new CSS rules to your template in the usual way.

To remove "Older Posts" add:
#blog-pager-older-link {
float: right;

To remove "Newer Posts" add:
#blog-pager-older-link {
float: right;

Or to remove both of them and the "Home" link that appears in between them, add:
#blog-pager {
display: none;