What is search engine optimization | Learning SEO for 2015

What is SEO

SEO stands for “search engine optimization.” SEO is about optimizing site to get listed in search results of search engines. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

For getting mass traffic to your business it is necessary for your blog or website to be ranked higher in search engines listing so more and more people can reach it through searching using keywords. To get your site listed on top page in search results, SEO should be done, in which search engine policies should be maintained by site owners.

Factors that affect search engine rankings are

• Content quality
• Backlinks (external or internal)
• Content management or architecture
• Meta tags
• Site performance or user interface

Cheap tricks must not be used to get traffic to your site, this will surely disrepute your site such as keyword stuffing, hidden keywords, fake traffic, advertising on sites with banned content and poor link building such as purchased links. Backlinks should be natural and from site with higher page ranks.

For being a better SEO you must read Google SEO Starter Guide